What is TREEV?

TREEV is a black-owned pet brand committed to creating high-quality treats made with all-natural and sustainably-sourced ingredients.  Created in Brooklyn, NY and founded by pet-industry expert Kenan Peters, TREEV’s mission is to provide the best products & consumables for our four-legged friends while simultaneously elevating diversity and inclusion within the pet industry overall.

The Why.

Beyond the products, TREEV is committed to increasing diversity and inclusion within the pet industry as a whole.  According to multiple US Government surveys including the US Bureau of Labor Statistics Consumer Expenditure Survey, the HUD American Housing Survey and the Census Bureau’s Annual Business Survey, over 90% of pet-related businesses (pet products, services and vet clinics are White-owned, with less than 4% Black-owned.

Additionally, TREEV is dedicated to expanding diversity within the veterinary field, by partnering with veterinary programs, like Iowa State University School of Veterinary Medicine, that provide opportunities for high school students from diverse backgrounds to pursue careers in veterinary medicine. TREEV is actively working to create a more inclusive consumer pet industry, by offering educational resources and promoting dialogue around issues of diversity and inclusion. Through these initiatives and more, TREEV is leading the way in promoting a more diverse and inclusive pet industry, where all are welcome and supported. 

Finally, TREEV’s commitment to partnering with both mental health and local animal rescue organizations is indicative of their strong belief in the connection between pet companionship and improved mental health and happiness.  As more and more studies continue to highlight the importance of pet therapy in reducing stress and anxiety, TREEV hopes to facilitate greater access to animal companionship for individuals struggling with mental health issues, help educate about the importance of mental health, while also supporting the important work of local rescue organizations. The result is a win-win, as pets provide not only companionship but also the ability to save lives!

The Mission.

TREEV’s mission is simple, yet powerful - ‘Keep Moving Forward’.  With a focus towards diversity, sustainability, nutrition, and mental health synergy, TREEV is committed to creating a more inclusive and equitable future for all.

“This [pet] industry is intertwined with the agricultural and veterinary industries, so the mission is reflective of what I feel needs to happen across these industries for continued growth and increased equality”, says Peters.  “I saw a gap in the pet industry for a company that was committed to nutrition, sustainability and inclusivity and I wanted to create a brand that not only provides high-quality products but also makes a positive impact within communities and the planet." 

At the heart of TREEV’s mission is their commitment to moving forward in all facets of the pet, agricultural and veterinary industries.  By sourcing materials and ingredients from a diverse array of minority suppliers, like Kendall Rae Johnson - the youngest certified farmer in the state of Georgia, and partnering with local farmers and producers, TREEV is able to promote economic growth and support small businesses, while also ensuring the highest quality ingredients and materials for their products.