At its heart, TREEV is about community — the kind that nurtures, supports, and shows up for one another. Founder Kenan Peters discovered that kind of community during his years in Brooklyn, NY, where neighbors became family and shared love for pets brought people togethe. That sense of belonging inspired him to build a company that could bottle some of that Brooklyn magic and pass it along to pet parents everywhere — through high-quality, all-natural treats made with locally-sourced ingredients, and through a community where every pet parent and every pet has a seat at the table.

Community matters because it lifts up the individuals within it, and the pet industry has long needed more of it. Over 90% of pet-related businesses (pet products, services, and veterinary clinics) are white-owned, while fewer than 4% are Black-owned. TREEV exists, in part, to help change that — to widen the circle, to make room at the table, and to prove that a more diverse and inclusive pet industry is not only possible, but better for everyone in it and that's why TREEV is working to build a true community of pet parents and their pets — one rooted in care, sustainability, and connection.